RUSSELL
HOW IT ALL BEGAN
In 1970, drag racer Dave Russell had a small speed shop called Pacific Speed in San Diego, where he worked on his NHRA/IHRA Top Fuel Dragster. After one too many failed hoses, he searched for a better solution. Little did he know it would turn into a business. Russell entered a military surplus store and discovered that aircraft-quality hoses and fittings had a use-by date. Anything that wasn't used was sold as surplus, even though nothing was wrong with it. Once Dave plumbed his car, others noticed, and Dave Russell Race Car Parts was off and running. Dave started bidding on boxes of surplus hoses and fittings, buying as many as he could get his hands on.

By 1974-75, Russell knew there was demand for his product and looked to expand the business to reach a larger audience. However, all the inventory was loose and held in bins in those days. Dave decided to package individual pieces and take them to market. He was the first automotive plumbing company to package products for wholesale/retail. Russell created a catalog, including some parts from Speed Products Engineering. Good friend Bill Simpson (of racing safety fame) gave Russell a corner of his booth at the SEMA Show to showcase his products and pitch them to wholesalers and retailers. SC Performance picked up his line and started selling it at their Service Center stores.

By the late '70s, the military surplus had dried up, and Russell started manufacturing fittings and hoses. In 1978, he incorporated the company, named it Russell Performance Products, and moved the operation from San Diego to Bill Simpson's Gasoline Alley West in Torrance. Business was brisk, and Russell branched out in the early '80s to include the motorcycle market with prepackaged and preassembled hoses, fittings, and cables for popular Harley-Davidson bikes.

THE EXPANSION
By 1997, Russell needed to expand, but he found the business cost in California unaffordable, so he moved the operation to Florida. He had six CNC machines manufacturing products, while hose-ends were outsourced to a local machine shop. By the end of the decade, Russell was looking to sell, and the product line caught the eye of Vic Edelbrock Jr.

Edelbrock closed the deal on December 25, 2000. By June 2001, Russell Performance Products operations were moved back to California to the Edelbrock facilities. In 2020, Russell Performance became one of six power brands when it and Edelbrock were merged with COMP Performance Group to form the Edelbrock Group, which is owned by Industrial Opportunity Partners (IOP).

RUSSELL PERFORMANCE TODAY
Russell Performance and its distribution center are headquartered in Olive Branch, Mississippi. The Edelbrock Group family of brands includes Edelbrock LLC, COMP Cams, TCI Automotive, FAST-Fuel Air Spark Technology, and Lunati Power.