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PRIVACY NOTICE




UPDATED JANUARY 7,2024

COLORADOSPEED knows that you care how information about you is used and shared and we appreciate your trust that we will do so carefully and sensibly. This notice describes our privacy policy. By visiting COLORADOSPEED, you are accepting the practices described in this PRIVACY NOTICE.

WHAT PERSONAL INFORMATION ABOUT CUSTOMERS DOES COLORADOSPEED GATHER?
The information we learn from customers helps us personalize and continually improve your shopping experience at COLORADOSPEED. Here are the types of information we gather.
  • Information You Give Us: We receive and store any information you enter on our website or give us in any other way. You can choose not to provide certain information but then you might not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests, customizing future shopping for you, improving our stores and communicating with you.
  • Automatic Information: We receive and store certain types of information whenever you interact with us. For example, like many websites, we use "cookies" and we obtain certain types of information when your web browser accesses COLORADOSPEED. A number of companies offer utilities designed to help you visit web sites anonymously. Although we will not be able to provide you with a personalized experience at COLORADOSPEED if we cannot recognize you, we want you to be aware that these tools exist.
  • E-mail Communications: To help us make e-mails more useful and interesting, we often receive a confirmation when you open e-mail from COLORADOSPEED if your computer supports such capabilities. We also compare our customer list to lists received from other companies in an effort to avoid sending unnecessary messages to our customers. If you do not want to receive e-mail or other mail from us, please adjust your newsletter subscription.
  • Information From Other Sources: We might receive information about you from other sources and add it to our account information.
WHAT ARE COOKIES?
  • Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your web browser to enable our systems to recognize your browser and to provide features and storage of items in your Shopping Cart between visits.
  • The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie or how to disable cookies altogether. However, cookies allow you to take full advantage of some of COLORADOSPEED's coolest features and we recommend that you leave them turned on.
DOES COLORADOSPEED SHARE THE INFORMATION IT RECEIVES?
Information about our customers is an important part of our business and we are not in the business of selling it to others. We share customer information only described below and with subsidiaries COLORADOSPEED controls that are either subject to this PRIVACY NOTICE or follow practices at least as protective as those described in this PRIVACY NOTICE.
  • Third-Party Service Providers: We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, providing marketing assistance, providing search results and links (including paid listings and links), processing credit card payments and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes.
  • Promotional Offers: Sometimes we send offers to selected groups of COLORADOSPEED customers on behalf of other businesses. When we do this, we do not give that business your name and address. If you do not want to receive such offers, please adjust your newsletter subscription.
  • Business Transfers: As we continue to develop our business, we might sell or buy stores, subsidiaries, or business units. In such transactions, customer information generally is one of the transferred business assets bur remains subject to the promises made in any pre-existing PRIVACY NOTICE (unless, of course, the customer consents otherwise). Also, in the unlikely event that COLORADOSPEED or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.
  • Protection of COLORADOSPEED and Others: We release account and other personal information when we believe release is appropriate to comply with law; enforce or apply our CONDITIONS OF USE and other agreements; or protect the rights, property or safety of COLORADOSPEED, our users or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing, or otherwise disclosing personally identifiable information from customers for commercial purposes in violation of the commitments set forth in this PRIVACY NOTICE.
  • With Your Consent: Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.
HOW SECURE IS INFORMATION ABOUT ME?
We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input.

We reveal only the first four and last four digits of your credit card numbers when confirming an order. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing.

It is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.

WHAT ABOUT THIRD-PARTY ADVERTISERS AND LINKS TO OTHER WEBSITES?
Our site includes third-party advertising and links to other websites. We do not provide any personally identifiable customer information to these advertisers or third-party websites.

These third-party websites and advertisers, or Internet advertising companies working on their behalf, sometimes use technology to send (or "serve") the advertisements that appear on our website directly to your browser. They automatically receive your IP address when this happens. They may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs) and other technologies to measure the effectiveness of their ads and to personalize advertising content. We do not have access to or control over cookies or other features that they may use and the information practices of these advertisers and third-party websites are not covered by this PRIVACY NOTICE. Please contact them directly for more information about their privacy practices.

WHAT INFORMATION CAN I ACCESS?
COLORADOSPEED gives you access to a broad range of information about your account and your interactions with COLORADOSPEED for the limited purpose of viewing and in certain cases, updating that information.

WHAT CHOICES DO I HAVE?
  • As discussed above, you can always choose not to provide information, even though it might be needed to make a purchase or to take advantage of such COLORADOSPEED features as my account and customer reviews.
  • You can add or update certain information on pages such as those listed in the "Which Information Can I Access?" section above. When you update information, we usually keep a copy of the prior version for our records.
  • If you do not want to receive e-mail or other mail from us, please adjust your newsletter subscription. (If you do not want to receive CONDITIONS OF USE and other legal notices from us, such as this PRIVACY NOTICE, those notices will still govern your use of COLORADOSPEED and it is your responsibility to review them for changes.)
  • The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether.
  • In addition, the Federal Trade Commission provides useful information about online privacy on its own Web site, Privacy Initiatives.
ARE CHILDREN ALLOWED TO USE COLORADOSPEED?
COLORADOSPEED does not sell products for purchase by children. We sell children's products for purchase by adults. If you are under 18, you may use COLORADOSPEED only with involvement of a parent or guardian.

CONDITIONS OF USE, NOTICES AND REVISIONS
If you choose to visit COLORADOSPEED, your visit and any dispute over privacy is subject to this PRIVACY NOTICE and our CONDITIONS OF USE, including limitations on damages, arbitration of disputes and application of the law of the state of Colorado. If you have any concern about privacy at COLORADOSPEED, please contact us with a thorough description and we will try to resolve it.

Our business changes constantly and our PRIVACY NOTICE and the CONDITIONS OF USE will change also. We may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our website frequently to see recent changes. Unless stated otherwise, our current PRIVACY NOTICE applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.<

EXAMPLES OF INFORMATION COLLECTED
INFORMATION YOU GIVE US
You provide most such information when you search, buy, bid, post, participate in a contest or questionnaire or communicate with customer service. For example, you provide information when you search for a product; place an order through COLORADOSPEED or one of our third-part sellers; make a purchase; provide information in my account (and you might have more than one if you have used more than one e-mail address when shopping with us); communicate with us by phone, e-mail or otherwise; complete a questionnaire or a contest entry form; provide employer information when opening a corporate account, provide and rate customer reviews. As a result of those actions, you might supply us with such information as your name, address and phone numbers; credit card information; people to whom purchases have been shipped, including addresses and phone number; people (with addresses and phone numbers); e-mail addresses of other people; content of reviews and e-mails to us; personal description and financial information, including Social Security and driver's license numbers.

AUTOMATIC INFORMATION
Examples of the information we collect and analyze include the Internet Protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information such as browser type and version, operating system and platform; purchase history; the full Uniform Resource Locators (URL) clickstream to, through and from our website, including date and time; cookie number; and products you viewed or searched for; and the phone number you used to call our business numbers. During some visits we may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs) and methods used to browse away from the page.

INFORMATION FROM OTHER SOURCES
Examples of information we receive from other sources include updated delivery and address information from our carriers or other third parties, which we use to correct our records and deliver your next purchase or communication more easily; account information, purchase or redemption information and page-view information from some merchants with which we operate co-branded businesses or for which we provide technical, fulfillment, advertising, or other services; search term and search result information from some searches conducted through the Web search features offered by our subsidiaries; search results and links, including paid listings (such as Sponsored Links from Google); and credit history information from credit bureaus, which we use to help prevent and detect fraud and to offer certain credit or financial services to some customers.




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